Don’t Be Forgotten

Why Frequency Matters

If you are a parent, you already know this answer.

I can still hear my mother bellow… “How many times do I have to tell you to take out the trash?” I believe every parent has asked the “how many times” question at least once along the way.

I also believe the question of “how many times” has been asked since the dawn of advertising. I hear the question every day.

How much frequency is enough?

My answer is not meant to be arrogant or snooty. But it’s the right answer:

Your message must be seen more times than any competing message…or until you have achieved dominance in market share.

As soon as your message is forgotten, your brand begins to fade in the mind of a customer. If a competitor is pounding messages with heavy frequency, and this is your month to not advertise, expect to see a deterioration in buying intentions and your market share.

Last in, First Out

Because of the clutter of messages, everywhere, about everything…advertising effectiveness depends heavily upon the recency of a message.

As the customer approaches a point of purchase, the last message into the mind of a customer, matters heavily. Certainly, brands accumulate preference and a tiny bit of loyalty, but the factors which build “intent to buy” are fleeting. Frequency is the best reminder.

Transit Builds Frequency and Recency

In most markets, and on most routes, an advertising message on one of our buses is seen thousands of times each day. We also like the fact that moving ads attract more attention.

Any attention near the cash register, is good attention! Keep your message moving and remember Mom.

Does Your Brand Stand Out?

Does Your Brand Stand Out?

Do your advertising activities help your brand stand out?

Too often, brand messages are price and product centric rather than focusing on brand differentiation.

If you are part of a crowded industry, advertising messages that mimic competition make your brand less visible. Consumers will not remember your business if your advertisements look too similar to competitors.

Ads that focus on brand differentiation ensure your message is remembered. Many times, brands flock to the same platform as their competitors and struggle to be seen by their shared target audience. Transit advertising allows your brand to be seen without fighting for space from the competition.

Full wrap transit ads receive up to 350 K impressions per week. Low cost per impression ensures your ad message is seen in high impact areas of town, multiple times. Transit ads cannot be swiped away or limited by browser settings. Buses place your ad up close and personal with your local target audience.

When a brand effectively utilizes a transit bus as their advertising canvas, they gain market share. Our team suggests the following formula:

Brand Differentiation

To make your advertisement stand out from the crowd, determine what makes your product or service different from competitors. Make sure your advertisement speaks to what makes your business unique

High Impact Ad Mediums

Choose a high impact medium, like transit advertising to share your brand message. When you use transit advertising, your business doesn’t have to fight to be seen. Your advertisement is a rolling billboard that reaches high traffic areas of town, six days per week.

Advertisement Time Frame

The right time frame is critical for increased message retention, regardless of advertising medium. If you are trying to gain market share, your brand must be remembered. Transit ads that saturate your market for an extended period are remembered.

Strong Call to Action

Your ad message must tell viewers where they can learn more to encourage conversion. Without a clear call to action, your audience will not be moved to call your team or visit a website. Ads that create conversions tell their audience about the next step.

The most common elements that are lacking from advertisements are the right time frame, a differentiation message and a strong call to action. Transit Advertising, Inc. will consult with your business to determine the most cost-effective, high-impact strategy for your brand. We believe in the power of transit advertising, which is why we utilize the platform to promote our own business.

We have observed the power of our formula and its ability to create powerful conversions. Our team regularly receives phone calls and website contacts purely from our Monster Results campaign. We want to share this success with your business.

Transit Advertising for Universities

In Oklahoma, we know the rivalry between Sooners and Cowboys.

Like Oklahoma, UT and A&M in Texas are such foes that when a couple supports opposing teams, they have paraphernalia that says, “a house divided.”

No matter where you live, universities aim to recruit new students and bring in the children of their alumni to continue a legacy of loyalty. To achieve this, universities must create a strong brand just like any other business. Brand loyalty creates a deep connection between communities, families and their local university. This kind of loyalty spurs phrases like “a house divided.”

Transit advertising is a cost-effective method for increasing brand recognition and promoting ad messages that speak to loyalty.

OU Tulsa

OU Tulsa has saturated their local market with transit advertisements that utilize this strategy. As you can see above, their full wrap advertisement promotes the brand loyalty message, “BECAUSE THERE IS ONLY ONE”. This highly visible advertisement engages with drivers, pedestrians and bus riders in high traffic areas of town. Transit advertisements saturate local markets with high impact ad messages that receive up to 350K impressions per week.

Tulsa Tech

Transit advertisement also gives universities the opportunity to make their brand synonymous with high impact messages.

Tulsa Tech is utilizing transit advertising to connect their brand to a major concern for their target audience, career readiness. Their full wrap advertisement is taking over their local market to ensure those seeking technical skills think of Tulsa Tech first when it comes to career readiness.

OU Volleyball

OU has also used transit advertising to promote engagement and attendance for sporting events. The step after brand awareness is engagement. As you can see in the fullback ad above, OU provides the social media information for their volleyball and soccer teams along with where to find tickets. By encouraging social media connection, their ad reaches another level of connection with their local community.

Through transit advertising, universities can connect with their local community with up-close and personal messages. They can fuel brand loyalty, encourage attendance for sports games and create a deeper connection their community.

OU is using transit advertisements to saturate their local market to say, “this is Sooner territory.” Not only are their transit advertisements head turning and highly memorable they are also cost-effective.


To discover if transit advertising is right for your institution, contact our team today.

Transit Advertising for The Dental Industry

Transit Advertising for The Dental Industry

Unfortunately, many dental practices rely simply on word of mouth to generate business.

While there is power in referral, it is only one part of a marketing strategy. Today’s consumers are less likely to give out the information of their friends and family to a business. Without the information of a referral, businesses have little power to create effective follow-up.

Referral Requires Repeat Buyers

To create a strong referral system, you must have repeat customers. Before you have repeat customers, you must have first time buyers. Dental practices must create a system that cultivates new prospects in order to have new customers that turn into repeat buyers and eventually provide referrals.

Relying solely on word of mouth skips many steps and leaves businesses at a disadvantage relative to competitors. A business should not rely on their customers to do their advertising. In the same way, a website alone is not enough to let prospects know you exist. It is important to create advertising channels that move prospects to a website or phone number where your business can capture their information and create a system of follow-up.

Brand Awareness Captures Market Share

Transit advertising is an affordable medium that helps dental practices saturate their local market. These large format ads easily share your competitive advantage while displaying your business name and phone number or website.

Transit ads are billboards on wheels that receive between 250K to 350K impressions per week. When bus and shelter ads are combined, dental practices have the opportunity to increase brand awareness and subsequently, market share.

Transit advertisements increase brand awareness by taking your brand message through key areas of town and major shopping centers. Unlike online ads, transit cannot be swiped away or ignored. These large format ads are seen by drivers, pedestrians and bus riders. It is a misconception that only bus riders see exterior transit advertisements. The main viewer of transit ads are drivers around town.

Frequency Encourages Conversion

By increasing brand awareness, the eventual referral will have a greater chance of converting into a patient. Think of it this way, when an existing patient informs a friend of your service and this referral sees your advertisements around town, they are reminded to call and set up an appointment. This method moves dentists away from a system that relies on their patients to advertise for them.

Transit advertising is a vehicle for increasing brand awareness and cultivating leads. A prospect must see your ad multiple times before they are willing to move. The high frequency of transit ads ensures your ad message is seen multiple times and increases the likelihood of a prospect contacting your business.

When considering the right advertising channel for your business, contact Transit Advertising, Inc.

Transit Advertising for The Fast Food Industry

It is extremely difficult to gain market share in a crowded industry. No one knows this better than those operating in the fast food industry.

With a different fast food option at every corner, business owners must find advertising solutions that make them stand out. “Me-too” advertising is a common faux pas. Too often, fast food business owners flock to an advertising platform to compete for the lowest price. Crowded industries drive down price and create thin margins. Competing with price is a zero-sum game.

Instead, fast food owners should be discovering their differentiation factor. McDonalds differentiated themselves over the years with breakfast in 1972 and a PlayPlace in 1987. They were also one of the first fast food chains to go 24/HRs. By focusing on non-traditional business hours, McDonalds increased their profits by 4.5% in a single year.

McDonalds has excelled at promoting their differentiation factor over the years, in addition to promoting menu items.

While differentiation is important for fast food advertising, it is also important to consider the medium utilized. In an industry with options everywhere, even inside WalMart, it is important to choose advertising mediums you can dominate cost-effectively. Transit advertising leads the pack in cost per impression and the ability to dominate a local market. Bus advertisements can receive 350K impressions per week.

Advertising messages that showcase a fast food restaurant’s uniqueness and the right medium have the power to help brands slowly gain market share over time. Don’t run the risk of becoming just like the other guy with “me-too” advertising. Potential customers lose the desire to choose you when they can no longer see how you are different. This leads customers to hunt for best price, which reduces your chances for success in a highly competitive market.





Oklahoma City Market Feature

Oklahoma City is the proud capital of Oklahoma. It is the home to a diverse cuisine, attractions and culture. OKC has plenty of hustle without all the hassle. We are proud to work with Oklahoma City, Oklahoma to provide transit advertising that reaches high traffic and key areas of town.


Oklahoma City is the state capital of Oklahoma. Its central location is the crossroads for several major interstates including Highways 35, 4 0, 44, 235, and 240.

Oklahoma City was incorporated on July 15, 1890. From 1889 to the 1910s city leaders and builders turned the railroad watering stop into a bustling commercial and transportation hub. The population nearly doubled between 1890 and 1900, which led to a small housing boom. The 1920s witnessed further economic development. The Capitol sits above an oil pool and by 1935 the Oklahoma City oil field had produced 409 million barrels of crude oil, and ninety-five oil industry companies employed twelve thousand.

Today, Oklahoma City offers numerous attractions such as the Oklahoma History Center, the National Cowboy and Western Heritage Museum, the Oklahoma City National Memorial Center, the Oklahoma City Museum of Art, the Omniplex Science Museum, the National Softball Hall of Fame, the Forty-fifth Infantry Division Museum, and the Oklahoma City Zoological Park.

Bricktown in downtown Oklahoma City is the venue for a movie theater, restaurants, retail shops, and business offices. The Cox Convention Center, the Ford Center, and the AT&T Bricktown Ballpark provide locales for sporting and other recreational events.

Information courtesy of the Oklahoma Historical Society

Highlights of OKC

Automobile Alley
Revitalized. Revamped. And really cool. Located just north of downtown, what used to be the primary location for the city’s car dealerships is now home to some of OKC’s best local dining, specialty shops and more.


Once a busy warehouse area, Bricktown is Oklahoma City’s hottest entertainment and dining district.


Midtown’s mix of local restaurants, neighborhood pubs, unique shops and historic homes make it a great place to experience the best of OKC’s recent urban renaissance.

Boathouse District
Whether you want to train like an Olympian or just burn off some energy, the Boathouse District along the Oklahoma River is a hotspot for outdoor recreation.

Information courtesy of Visit OKC.

Demographics of OKC

Quick Facts

Median Age: 34

Median Household Income: $47, 004


High school Grad 85%

Bachelor’s or Higher 29%


Median Age: 39

Median Earnings: $26, 786


35% Management, Business, Science & Arts

25% Sales & Office

Travel Time: 43% 15- 25 Minutes

Bus Riders

Median Age: 41

Median Earnings: $17, 197


36% Sales & Office

21% Management, Business, Science & Arts

Industry: 27% Educational Service, Health Care, Social Assistance

Travel Time: 33% 60+ Minutes


Transit Advertising in OKC

Transit Advertising helps your brand break through interruption media with localized brand messages. This gives advertisers the opportunity to engage with their target audience at a local and personal level. Localized brand messages create a significant impact and are easily recalled. Reach consumers with powerful ads close to the point of purchase.


Health Care Industry

Transit Advertising for The Health Care Industry

Health care is personal. It is not a stretch to see that health care advertising must also be personal to produce results.

Consider this, ad messages do not have to include your name to feel personal. Instead, it is whether the message connects with a personal need or emotion that makes the ad feel personal.  This is not saying there is not a place within your advertising strategy to use names in communication. It simply means, that the use of names should make sense with the advertising platform being utilized.

Advertisers typically use a variety of platforms within their campaigns to reach consumers. When transit advertising is added to the mix, it has the power to reinforce personal messages on a large scale.

Transit advertising is one of the most cost-effective advertising strategies for gaining market share. Large format transit advertisements receive 250K to 350K impressions per week. When this is coupled with a long-term strategy, brands are able to increase their market share. Transit advertisements ensure your personal ad message saturates the market you serve.

You might be asking yourself, “What goes into crafting a personal health care advertising message?” We have a formula that may help you.


Think In Taglines

Short messages are vital for transit advertising. They are easy to remember and allow ad designers to highlight the message powerfully.

Focus on Patient Emotion, Not Product or Service

There is place for highlighting a new product or service. However, many patients may not understand the utility of a product or service. They do understand that you care about them and their unique needs. Patients will go where they feel safe.

Don’t Mimic Competitors

Potential patients will not remember the slogan for a facility if it is too closely related to other health care advertisements.


Transit advertisements are like rolling billboards that allow you to connect with your community through large, powerful and personal messages. They are easily remembered by patients as there is no interruption media that keeps them from seeing the advertisement. This is not a pop-up ad that is easily dismissed or an advertisement that is easily blocked by internet settings.

The right message, platform and frequency will determine your advertisement’s success. Transit advertising offers you the level of frequency that creates top-of-mind awareness. If you are not familiar,  top-of-mind awareness ensures your facility is thought of first when a patient thinks of your service in their market.


See Ad Options

Transit Over Billboard Advertising

Transit Over Billboard Advertising

A common misconception is that billboard advertising targets consumers better than transit advertising.

This misunderstanding assumes that by placing an ad at a specific intersection or highway near the place of business, the ad will influence consumers to pull over and purchase.

While this may be true for some highways informing travelers where to pull over for food or gas, it is not effective for all businesses. Billboards are less effective for those seeking to increase market share, dominate a local market and increase brand awareness.

Billboards do not provide full market coverage or the ability to reach consumers at multiple locations. Whereas, transit advertisements have the ability to reach consumers on their daily commute in addition to other outings all over town.

The misconception that billboard advertising is more effective than transit advertisements may also be due to the high cost. It is important to recognize that the high price of billboards does not reflect their effectiveness.

Transit advertising allows businesses to purchase multiple advertisements for the price of ONE billboard. Multiple transit advertisements provide greater market coverage, impressions and brand awareness than a single billboard.

Many business owners believe that it is crucial to have an ad at a specific location in order to influence sales. If you are seeking to gain exposure, an ad in one location limits your ability to reach prospects that may use other driving routes within your target market. Transit advertisements travel to key areas of town and shopping centers. This ensures your advertisement reaches anyone within reasonable driving distance of your business. A single billboard cannot deliver this type of exposure. Transit advertisements on para-transit buses even travel through neighborhoods.

When you choose billboard advertising your brand misses out on reaching consumers across your target market. Billboards limit your reach to only a small segment of potential customers. Transit advertising takes your brand message where no other advertisement can go.

Transit advertising provides between 250,000 and 350,000 impressions per week. Cost per impression is better than any other from of out door advertising. When you’re considering a cost-effective and highly impactful form of promotion, consider transit advertising.

See transit advertising options.

Agency Transit Advertising


Transit advertising plays an important role in communicating brand messages at a local level. They are a cost effective method that generates powerful results, consider this when creating the right campaign mix for your clients. Transit advertising allows you to generate more bang for your client’s buck.

Below are five transit advertising benefits you can share with clients.



Transit advertising yields 250K to 350K impressions per week. Consumers see transit ads during regular commutes and other outings around town. This type of brand awareness helps consumers gain more familiarity with brands and move closer to a point of purchase.

Add To Your Campaign

Transit advertising extends campaign reach in a cost effective and impactful manner. Transit ads reach drivers, pedestrians and riders. They are seen during daily commutes and bus rotation ensures ads are also seen in key areas of town such as shopping centers.

Top of Mind Awareness

The goal of branding is to build Top of Mind Awareness. Transit advertisements receive 250K to 350K impressions per week. This high frequency ensures the advertised brand is first in the mind of consumers when they think of your client’s service in their market.

Cost Effective Campaign

Transit advertisements are cost effective. They have lower cost per impression than other large format ads. Receive multiple transit ads for the cost of one billboard. There is no premium for targeting key areas of town or advertising during prime hours. Transit ads run 14 hours a day, 7 days a week with no additional charges for high impact areas.

Powerful Localized Message

Transit advertising helps your brand break through interruption media with localized brand messages. This gives advertisers the opportunity to engage with their target audience at a local and personal level. Localized brand messages create a significant impact. Their high frequency makes them easily recalled. Localized brand messages reach consumers with powerful ads close to the point of purchase.


Download our Agency Buyer Media Kit


Edmond, Oklahoma Market Feature

Edmond is a bustling city in Oklahoma that is filled with a strong sense of heritage. The city has many thriving local businesses, but still provides the amenities of a larger city.  We are proud to work with Edmond, Oklahoma to provide transit advertising that reaches high traffic and key areas of town.

History of Edmond

Edmond, Oklahoma is located just north of Oklahoma City.

Washington Irving explored the original site of Edmond in 1832. The opening of the Chisholm Cattle Trail in 1867 lead the region to become a haven for cattle ranchers. In 1866, a route was surveyed for the Santa Fe railroad from Arkansas City to Gainesville, TX. This route went right through the future site of Edmond, which became a water well for steam engines on this new rail road route.

One passenger and one freight train traveled each way through Edmond, every day. Edmond was considered one of the most important stops from Arkansas City to Gainesville because it was a place to stop for food. Today, Edmond has over 150 restaurants and is considered a favorite dining spot. The Santa Fe officially named the station Edmond in honor of Edmond Burdick, a Santa Fe traveling freight agent, in 1887.

Edmond’s economic base grew due to the railroad, the normal school, and a surrounding agricultural area. The local economy boomed with the discovery of oil in the West Edmond Field during the 1930s and 1940s. Edmond experienced further growth with Highway 66 (Route 66) and Highway 77 in the late 1920s, and proximity to Interstate 35 from the early 1960s.

Edmond has grown into a large city but maintains its heritage and small hometown personality. Today, Edmond has a population of 85,084 and is the sixth largest city in the state.

Highlights of Edmond

Edmond Oklahoma

Broadway & 2nd Street

This area of town begins around 2nd Street and continues north on Broadway to Thatcher. It is a vibrant and artistic area that features gourmet coffee/teas and more. Dining in the area includes Othello’s Italian Restaurant, Around The Corner Restaurant, The Zu Sports Grill and The Patriarch Craft Beer House.

Downtown Edmond also features great shopping, antiquing and art galleries. Popular shops include: Silver Leaf Gems, Field’s Jewelry, Cinnamon Bears, Head Over Heels, Pink Petal, Mainstream Boutique and Native Summit Company.

15th & Broadway

This area of town features many large department stores such as: Academy Sports & Outdoors, Big Lots, Home Depot, Office Depot, Payless Shoes, Super Cuts and Westlake Ace Hardware. Dining options include Starbucks, Chipotle, Jersey Mikes, Firehouse Subs, Jerusalem Mediterranean Cafe and Sumo Japanese Steak House.

Broadway & 33rd St

This is a stylish area of town with stores such as: Hobby Lobby, T.J. Maxx, Cato Fashions, I.O. Metro, Edible Arrangements, All About Cha Coffee, Patty’s Hallmark, Radio Shack, Party Galaxy, Tuesday Morning and local boutiques. Dining options include: Applebee’s, On the Border, Chili’s, Outback Steakhouse, Charleston’s, Way Back Burgers, Jason’s Deli, Brent’s Cajun Seafood & Oyster Bar and Dunkin Donuts.

Bryant & Danforth

You can find the best book store in town at the Kickingbird Shopping Center at Bryant & Danforth. You’ll also find local shops and dining options.

Bryant & 2nd St

The Bryant Square Shopping Center has shopping favorites such as: Bed Bath & Beyond, Old Navy, Ross, Stein Mart, Petco, Famous Footwear and Catherine’s Plus Sizes. Dining includes Zoe’s Kitchen, Torchy’s Tacos, PDQ Chicken and Five Guys. Other nearby shops and eateries include: Super Target, Lowe’s, Game Stop, Sport Clips, Pier 1 Imports, GNC, UPS Store, Kirkland’s Home Furnishings, Chick-Fil-A, Raising Canes, Pei Wei, McAlister’s Deli, Starbucks, Simply Falafel, Denny’s, Old Chicago, IHOP, Cafe Icon, Mt. Everest Cuisines, Eddies Bar and Grill, Del Taco and Cold Stone Creamery.

Demographics of Edmond

Edmond Demographics


Median Age: 35 yrs old

Median Household Income: $71,825


  • High school Grad: 96%
  • Bachelor’s or Higher: 52%


Median Age: 41

Median Earnings: $36,007


  • 49% Management
  • 26% Sales & Office
  • 25% Educational Service, Health Care, Social Assistance

Travel Time: 20% 20-24 Minutes


Median Age: 48

Median Earnings: $25,769


  • 32% Sales & Office
  • 33% Management, Business, Science & Arts

Industry: 49% Educational Service, Health Care, Social Assistance

Travel Time: 33% 45-59 Minutes

Transit Advertising in Edmond

Transit advertising helps your brand break through interruption media with localized brand messages. This gives advertisers the opportunity to engage with their target audience at a local and personal level. Localized brand messages create a significant impact and are easily recalled. Reach consumers with powerful ads close to the point of purchase.