Transit advertising plays an important role in communicating brand messages at a local level. They are a cost effective method that generates powerful results, consider this when creating the right campaign mix for your clients. Transit advertising allows you to generate more bang for your client’s buck.
Below are five transit advertising benefits you can share with clients.
Transit advertising yields 250K to 350K impressions per week. Consumers see transit ads during regular commutes and other outings around town. This type of brand awareness helps consumers gain more familiarity with brands and move closer to a point of purchase.
Add To Your Campaign
Transit advertising extends campaign reach in a cost effective and impactful manner. Transit ads reach drivers, pedestrians and riders. They are seen during daily commutes and bus rotation ensures ads are also seen in key areas of town such as shopping centers.
Top of Mind Awareness
The goal of branding is to build Top of Mind Awareness. Transit advertisements receive 250K to 350K impressions per week. This high frequency ensures the advertised brand is first in the mind of consumers when they think of your client’s service in their market.
Cost Effective Campaign
Transit advertisements are cost effective. They have lower cost per impression than other large format ads. Receive multiple transit ads for the cost of one billboard. There is no premium for targeting key areas of town or advertising during prime hours. Transit ads run 14 hours a day, 7 days a week with no additional charges for high impact areas.
Powerful Localized Message
Transit advertising helps your brand break through interruption media with localized brand messages. This gives advertisers the opportunity to engage with their target audience at a local and personal level. Localized brand messages create a significant impact. Their high frequency makes them easily recalled. Localized brand messages reach consumers with powerful ads close to the point of purchase.