According to WARC, successful brands allocate 13% of their media budgets to out of home advertising.
The Outdoor Advertising Association of America’s (OAAA) 2018 report shared that big brands are increasing their OOH budgets. The study also found that OOH increases the success of digital search by over 40% and print by over 14%!
That’s right, out of home media makes your other marketing campaigns more successful!
WARC’s Data Editor, James McDonald said, “Out of home is an industry staple, attracting a consistent share of successful brands’ budgets over the long-term. The channel delivers affordable reach with CPM routinely below the all media average.”
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OAAA also shared that while brands are increasing their OOH media allocation, they can receive an even greater return on investment by allocating more! Below is a chart OAAA shared with current spending versus optimum spending for OOH.
Even completely online businesses are going offline to promote their products and services.
You might think that an increase in out of home media is only possible for large brands. Think again! Transit Advertising, Inc. offers a variety of campaign mixes that help small businesses saturate their local market and dominate the competition.
Transit advertising provides brands of all sizes with the opportunity to take over a platform without competing for space with competitors. Complete domination of a platform without competitive pressure is essentially unheard of with any other platform.
In 2018, the experience is everything. Out of home media, ensures your audience doesn’t swipe past your ad. Instead, creative transit advertising encourages pedestrians to share photos on social media and engage with your brand on a personal level!
Take your brand where no other advertising platform can reach. Transit advertising carries your brand message throughout the city influencing digital activity, supporting other marketing efforts and increasing brand recognition.
Next, to digital, OOH is the only medium that is expected to grow its market share in 2018. Isn’t it time you utilize transit advertising to grow your own marketing share?