Do your advertising activities help your brand stand out?

Too often, brand messages are price and product centric rather than focusing on brand differentiation.

If you are part of a crowded industry, advertising messages that mimic competition make your brand less visible. Consumers will not remember your business if your advertisements look too similar to competitors.

Ads that focus on brand differentiation ensure your message is remembered. Many times, brands flock to the same platform as their competitors and struggle to be seen by their shared target audience. Transit advertising allows your brand to be seen without fighting for space from the competition.

Full wrap transit ads receive up to 350 K impressions per week. Low cost per impression ensures your ad message is seen in high impact areas of town, multiple times. Transit ads cannot be swiped away or limited by browser settings. Buses place your ad up close and personal with your local target audience.

When a brand effectively utilizes a transit bus as their advertising canvas, they gain market share. Our team suggests the following formula:

Brand Differentiation

To make your advertisement stand out from the crowd, determine what makes your product or service different from competitors. Make sure your advertisement speaks to what makes your business unique

High Impact Ad Mediums

Choose a high impact medium, like transit advertising to share your brand message. When you use transit advertising, your business doesn’t have to fight to be seen. Your advertisement is a rolling billboard that reaches high traffic areas of town, six days per week.

Advertisement Time Frame

The right time frame is critical for increased message retention, regardless of advertising medium. If you are trying to gain market share, your brand must be remembered. Transit ads that saturate your market for an extended period are remembered.

Strong Call to Action

Your ad message must tell viewers where they can learn more to encourage conversion. Without a clear call to action, your audience will not be moved to call your team or visit a website. Ads that create conversions tell their audience about the next step.

The most common elements that are lacking from advertisements are the right time frame, a differentiation message and a strong call to action. Transit Advertising, Inc. will consult with your business to determine the most cost-effective, high-impact strategy for your brand. We believe in the power of transit advertising, which is why we utilize the platform to promote our own business.

We have observed the power of our formula and its ability to create powerful conversions. Our team regularly receives phone calls and website contacts purely from our Monster Results campaign. We want to share this success with your business.

Unfortunately, many dental practices rely simply on word of mouth to generate business.

While there is power in referral, it is only one part of a marketing strategy. Today’s consumers are less likely to give out the information of their friends and family to a business. Without the information of a referral, businesses have little power to create effective follow-up.

Referral Requires Repeat Buyers

To create a strong referral system, you must have repeat customers. Before you have repeat customers, you must have first time buyers. Dental practices must create a system that cultivates new prospects in order to have new customers that turn into repeat buyers and eventually provide referrals.

Relying solely on word of mouth skips many steps and leaves businesses at a disadvantage relative to competitors. A business should not rely on their customers to do their advertising. In the same way, a website alone is not enough to let prospects know you exist. It is important to create advertising channels that move prospects to a website or phone number where your business can capture their information and create a system of follow-up.

Brand Awareness Captures Market Share

Transit advertising is an affordable medium that helps dental practices saturate their local market. These large format ads easily share your competitive advantage while displaying your business name and phone number or website.

Transit ads are billboards on wheels that receive between 250K to 350K impressions per week. When bus and shelter ads are combined, dental practices have the opportunity to increase brand awareness and subsequently, market share.

Transit advertisements increase brand awareness by taking your brand message through key areas of town and major shopping centers. Unlike online ads, transit cannot be swiped away or ignored. These large format ads are seen by drivers, pedestrians and bus riders. It is a misconception that only bus riders see exterior transit advertisements. The main viewer of transit ads are drivers around town.

Frequency Encourages Conversion

By increasing brand awareness, the eventual referral will have a greater chance of converting into a patient. Think of it this way, when an existing patient informs a friend of your service and this referral sees your advertisements around town, they are reminded to call and set up an appointment. This method moves dentists away from a system that relies on their patients to advertise for them.

Transit advertising is a vehicle for increasing brand awareness and cultivating leads. A prospect must see your ad multiple times before they are willing to move. The high frequency of transit ads ensures your ad message is seen multiple times and increases the likelihood of a prospect contacting your business.

When considering the right advertising channel for your business, contact Transit Advertising, Inc.

Oklahoma City is the proud capital of Oklahoma. It is the home to a diverse cuisine, attractions and culture. OKC has plenty of hustle without all the hassle. We are proud to work with Oklahoma City, Oklahoma to provide transit advertising that reaches high traffic and key areas of town.

History

Oklahoma City is the state capital of Oklahoma. Its central location is the crossroads for several major interstates including Highways 35, 4 0, 44, 235, and 240.

Oklahoma City was incorporated on July 15, 1890. From 1889 to the 1910s city leaders and builders turned the railroad watering stop into a bustling commercial and transportation hub. The population nearly doubled between 1890 and 1900, which led to a small housing boom. The 1920s witnessed further economic development. The Capitol sits above an oil pool and by 1935 the Oklahoma City oil field had produced 409 million barrels of crude oil, and ninety-five oil industry companies employed twelve thousand.

Today, Oklahoma City offers numerous attractions such as the Oklahoma History Center, the National Cowboy and Western Heritage Museum, the Oklahoma City National Memorial Center, the Oklahoma City Museum of Art, the Omniplex Science Museum, the National Softball Hall of Fame, the Forty-fifth Infantry Division Museum, and the Oklahoma City Zoological Park.

Bricktown in downtown Oklahoma City is the venue for a movie theater, restaurants, retail shops, and business offices. The Cox Convention Center, the Ford Center, and the AT&T Bricktown Ballpark provide locales for sporting and other recreational events.

Information courtesy of the Oklahoma Historical Society

Highlights of OKC

Automobile Alley
Revitalized. Revamped. And really cool. Located just north of downtown, what used to be the primary location for the city’s car dealerships is now home to some of OKC’s best local dining, specialty shops and more.

Bricktown

Once a busy warehouse area, Bricktown is Oklahoma City’s hottest entertainment and dining district.

Midtown

Midtown’s mix of local restaurants, neighborhood pubs, unique shops and historic homes make it a great place to experience the best of OKC’s recent urban renaissance.

Boathouse District
Whether you want to train like an Olympian or just burn off some energy, the Boathouse District along the Oklahoma River is a hotspot for outdoor recreation.

Information courtesy of Visit OKC.

Demographics of OKC

Quick Facts

Median Age: 34

Median Household Income: $47, 004

Education:

High school Grad 85%

Bachelor’s or Higher 29%

Drivers

Median Age: 39

Median Earnings: $26, 786

Occupation:

35% Management, Business, Science & Arts

25% Sales & Office

Travel Time: 43% 15- 25 Minutes

Bus Riders

Median Age: 41

Median Earnings: $17, 197

Occupation:

36% Sales & Office

21% Management, Business, Science & Arts

Industry: 27% Educational Service, Health Care, Social Assistance

Travel Time: 33% 60+ Minutes

 

Transit Advertising in OKC

Transit Advertising helps your brand break through interruption media with localized brand messages. This gives advertisers the opportunity to engage with their target audience at a local and personal level. Localized brand messages create a significant impact and are easily recalled. Reach consumers with powerful ads close to the point of purchase.

 

A common misconception is that billboard advertising targets consumers better than transit advertising.

This misunderstanding assumes that by placing an ad at a specific intersection or highway near the place of business, the ad will influence consumers to pull over and purchase.

While this may be true for some highways informing travelers where to pull over for food or gas, it is not effective for all businesses. Billboards are less effective for those seeking to increase market share, dominate a local market and increase brand awareness.

Billboards do not provide full market coverage or the ability to reach consumers at multiple locations. Whereas, transit advertisements have the ability to reach consumers on their daily commute in addition to other outings all over town.

The misconception that billboard advertising is more effective than transit advertisements may also be due to the high cost. It is important to recognize that the high price of billboards does not reflect their effectiveness.

Transit advertising allows businesses to purchase multiple advertisements for the price of ONE billboard. Multiple transit advertisements provide greater market coverage, impressions and brand awareness than a single billboard.

Many business owners believe that it is crucial to have an ad at a specific location in order to influence sales. If you are seeking to gain exposure, an ad in one location limits your ability to reach prospects that may use other driving routes within your target market. Transit advertisements travel to key areas of town and shopping centers. This ensures your advertisement reaches anyone within reasonable driving distance of your business. A single billboard cannot deliver this type of exposure. Transit advertisements on para-transit buses even travel through neighborhoods.

When you choose billboard advertising your brand misses out on reaching consumers across your target market. Billboards limit your reach to only a small segment of potential customers. Transit advertising takes your brand message where no other advertisement can go.

Transit advertising provides between 250,000 and 350,000 impressions per week. Cost per impression is better than any other from of out door advertising. When you’re considering a cost-effective and highly impactful form of promotion, consider transit advertising.

See transit advertising options.