When your vehicle breaks down, doesn’t it seem like car repair ads are everywhere?
How convenient that car repair companies advertise right when you need their service! The truth is, things aren’t that simple. Strategic steps were taken to ensure the right message reached you in your time of need.
Below, we’ve answered a few questions to help you understand how ads reach you when you need them most & how to replicate this for your own business.
Why Do I See Ads When I Need Them?
It may seem like the right ads appear the minute you need them, but the ad you heard or read was really part of a larger advertising strategy.
Car repair companies don’t advertise the moment a person needs repairs. Rather, they have an advertising strategy that increases their brand awareness and reach throughout the year. This annual strategy ensures their ads are on the right platforms to reach the correct audience.
While elements of seasonality within an industry can create peak opportunities for advertising, brands with top-of-mind awareness utilize advertising campaigns that reach consumers all year long.
How Do Businesses Create Advertising Strategies That Work?
Advertising strategies that work include the right platform, the right message and the right frequency.
The right platform allows businesses to successfully reach their audience without being ignored. The platform’s audience should correlate with that of the business.
The right message speaks to consumer needs. That’s why ads about car repair seem to be everywhere when your vehicle breaks down.
The most crucial part of a campaign is frequency. Businesses can choose the correct platform and message, but if the ad doesn’t run long enough strong results may not be achieved. Many companies will test advertising platforms without giving the campaign enough time to generate results.
Brands in highly competitive industries utilize long-term campaigns in order to influence top-of-mind awareness. In other words, they want you to think of their brand first when you are in need of the product or service they provide. Platform, ad message and frequency ensure the right ads reach consumers.
How Can My Brand Reach Consumers In Need?
It is important to consider where your competitors are and where they are not.
Most of today’s big brands heavily use online ads and social media. This creates a strong opportunity for businesses to take over out-of-home media. Consumers cannot ad-block transit advertisements.
Transit advertising generates high frequency. This ensures consumers in your local market see your ad multiple times. Consumers remember ad messages when they are exposed to the advertisement over and over again.
Transit advertisement cannot be ignored when the correct imagery and message are used.
Businesses can use transit advertisements as a stand-alone campaign. They can also be part of a larger strategy that uses traditional media, online ads and out-of-home media. If you have questions about transit advertising, contact our team today. One of our representatives will lead you through a strategy that can increase your ability to reach consumers that need your product or service.