Crowded industries produce lower prices and the competition can breed attack ads.
Aggressive advertising isn’t necessarily the answer to converting your competitor’s customers into your own. Many businesses turn to online media in order to reach their consumers. However, this once revolutionary idea is making consumers increasingly numb to banner ads. While social media and web advertising may have a place in your marketing strategy, don’t get lost in the clutter.
In order for consumers to choose your brand over competitors, they must connect with your product or service.
Tailoring ads to your target market’s interests creates connections that influence purchasing behavior. Utilize data to better understand the purchasing behaviors and lifestyles of your market before creating your targeted messages.
Creating quality ads with impactful messages rather than advertising on all mediums available produces greater results. Ads with powerful creative and a targeted message will receive more traction than a multitude of ads that don’t catch the eye of your target market. Out-of-home ads, such as transit ads, are hard to miss.
As online ads continue to oversaturate the web and are increasingly blocked by user preferences, there is more incentive for brands to take their advertising to the streets.
Be seen with transit advertising.