Transit advertising campaigns produce powerful results and can increase market share. In turn, a brand can become “top-of-mind” for consumers. Top-of-Mind Awareness means consumers will think of a brand over competitors when they are in need of a product or service. This type of awareness is built over time.
Bus advertisements receive 250K to 350K impressions per week. This allows brand messages to saturate local markets.
Shelter advertisements receive 63K to 210K impressions per week. Americans drive 29.2 miles per day. Shelter Ads provide strong exposure to drivers on their daily commute. Shelter advertisements are visible 24 hours a day. Many shelter ads provide back lighting that making them stand out to drivers day or night. Eye level placement allows shelter ads without back lighting to be easily viewed with headlights at night.
Bench advertisements receive 77K to 87K impressions per week. They are a low cost campaign addition that allow brand to continuously target key areas of town including major shopping centers.
Your results in terms of calls, website visits or interactions will depend on ad design, number of ads within your campaign and the strength of your call to action.