In 2018, Counseling & Recovery Services of Oklahoma created a series of shelter ads through Transit Advertising, Inc. to promote their “Don’t Suffer Alone” message.

The powerful advertisement displayed a dark silhouette of an individual sitting on the ground with their head lowered on a bright background. The phrase, “Don’t Suffer Alone” was boldly displayed across the top of the ad with the call to action, “We can help” proceeded by contact information.

One day, Counseling & Recovery Services of Oklahoma received a phone call from a client that had experienced trauma and was planning to end his life. The man shared that he had packed his belongings and was planning to drive to the state of his birth where he would end his life.

On his way out of Tulsa, the man saw the “Don’t Suffer Alone” bus shelter ad. Rather than proceeding with his plan, he decided to call the number on the advertisement and make an appointment as a last-ditch effort to find a reason to live. After his initial meeting, the man started a treatment plan and is on a path to recovery.

Tulsa bus shelter advertisements receive up to 16K views per day! Shelter ads are located on bus shelter coverings. Drivers, pedestrians and bus riders see these ads. Transit Advertising, Inc.’s team helped Counseling & Recovery Services of Oklahoma create a plan to maximize ad exposure given their budget. The counseling center also did a great job of choosing impactful imagery and language that propels those in need to act. Together, the powerful advertisement design and plan for maximum exposure ensured a person in need received life-saving assistance.

The bus shelter advertisement strategy was effective! Counseling & Recovery Services of Oklahoma’s advertising strategy with Transit Advertising, Inc. helped to save a life.

In 2015, SeekingSitters husband and wife team, David and Adrienne Kallweit, designed the Work/Life Balance Tour. The goal is to travel across the nation visiting franchisee owners and tell the SeekingSitters story.

SeekingSitters was founded in 2004 in Tulsa, Oklahoma and franchised in 2006. SeekingSitters services hundreds of cities in 15 states. SeekingSitters is a nationally recognized babysitting service providing a reliable, convenient and trustworthy babysitting solution for families.

Adrienne worked with Transit Advertising, Inc.’s Art Director to design a wrap for the RV. The RV is the heart of the Work/Life Balance Tour and serves as a moving billboard that travels with them across the U.S. Utilizing SeekingSitters key messages, graphics, and the map of the United States, the final design was composed.

Our team of expert installers wrapped the RV and in January 2016, the Kallweit’s were off on their tour of 28 locations in eight months.

The wrap on the RV is designed to capture attention on the road and while the family is stopped at tour destinations.

The Kallweit’s use the RV as a base camp for SeekingSitter events.

Franchisee owners pin their location on the map on the side of the RV.

The full Work/Life Balance campaign includes three online contests for their target audience to engage with the brand.

1. Win a Franchise – Asking future franchisee owners to share their story on why they deserve to win a franchise. (WIN A PHOTO)
2. Win $500 in cash – Tweet a picture of the SEEKINGSITTERS RV and you in it with #SSWLB
3. Win a Balance Box – Show off your best balance pose and take a photo with the RV, tag 3 of your friends with #SSWLB. All shared photos are entered for a monthly drawing. (BALANCE PHOTO)

The SeekingSitters Work/Life Balance Tour is a great example of how advertising on a transit vehicle can be used as the nucleus to a strong campaign that utilizes events, word-of-mouth, and social media.

How could you tell your brand’s story with Transit Advertising, Inc.?