Transit advertising helps your brand break through interruption media with localized brand messages. This gives advertisers the opportunity to engage with their target audience at a local and personal level. Localized brand messages create a significant impact and are easily recalled. Reach consumers with powerful ads close to the point of purchase.
Transit ads are more cost effective than other large format ads. Receive multiple transit ads for the cost of one billboard. There is no premium for targeting key areas of town or advertising during prime hours. Transit ads run 14 hours a day, 6 days a week with no additional charges for high impact areas.
The more recently and the more often consumers see your brand message, the more likely they are to purchase. As the customer approaches a point of purchase, the last message into the mind of a customer, matters heavily. While brands accumulate preference and some loyalty, factors that build “intent to buy” are fleeting. Frequency is the best reminder.
King ads demand attention at the approximate size of 144” x 30”. King ads place your message on the street side of the bus, targeting vehicles and pedestrians. Running multiple king bus ads will saturate the market with your campaign and target high-traffic areas such as downtown and residential districts and other commercial areas of your market – several times a day.
Queen bus ads are approximately 84” x 30” and are placed at eye-level on the curb side of the bus. Queen ads target pedestrians, bus riders, and cross traffic. With inexpensive monthly rates, Queen ads allow for multiple ad placement. This cost-effective option is great for market saturation and extending your campaign’s reach.
Drivers stuck in traffic behind a transit bus can’t help but read a Tail Light ad. Transit buses are slow-moving and make Tail Light ads easily consumable by travelers and pedestrians. Tail Light ads’ inexpensive monthly rates allow for multiple ad placement. This cost-effective option is great for market saturation and extending your campaign’s reach.
Interior Cards place your ad above the windows inside transit buses. With an average of 15 minutes for each trip, bus riders have more time to consume your message. Interior cards are an inexpensive way to reach a large and receptive audience. They can be inserted into your market’s entire fleet.
Fixed Route buses are rotated through varying routes daily, increasing the number of impressions. Fixed Route buses run an average of 14 hours a day. Service hours vary by city.
Para-transit buses run through neighborhoods and districts, expanding the reach of your transit bus ads.
Interior Card advertising delivers your message to transit bus ridership. Interior Cards increases familiarity with your brand message since the average ride is 15 minutes.
Bus Bench and Shelter Ads (Tulsa, OK Only): Offer the lowest cost in Out-of-Home Advertising and reaches drivers and riders at transit stops in Tulsa, OK.
Reach your marketing goals with the unparalleled impact and retention of Full Wrap ads. Full Wrap ads are a premium out-of-home advertising option. These transit ads receive maximum impressions by reaching all possible audiences.
Half Wrap ads cover one full side of a bus with your message and brand. Large Half Wrap ads travel through your local market creating a high impact and retention rate. Two or more buses with half wrap ads expand the reach and frequency of your campaign in a big way.
It’s all in the name! King Kong ads cover the entire center section of the bus, from top to bottom. King Kong ads can be placed on either the streetside or curbside of a bus, allowing you to target your campaign more specifically.
From wheel-well to wheel-well, Kong ads deliver your message in a big way. Placed on the street side of a transit bus, Kong ads target both vehicular and pedestrian audiences. The size of Kong ads demand attention and deliver your ad at eye-level.
Grab attention and increase your exposure by wrapping the entire back of the bus. Back Attack ads market your message by covering the entire back of a bus. Ideal for targeting vehicles and pedestrians, Back Attack ads are ideal for targeting vehicles and pedestrians.
Super Tail ads are double the size of Tail Light ads and keep advertising costs low. Super Tail ads are ideal for targeting vehicle passengers and pedestrians on city sidewalks. Super Tail ads’ inexpensive monthly rates allow for multiple ad placement. This cost-effective option is great for market saturation and extending your campaign’s reach.
Transit bus ads average between 240,000-350,000 impressions per week. These numbers increase with larger ad sizes and multiple transit buses running the ad in your target market.
Choose from one of our larger-than-life ad options to get the most out of your campaign. See the transit bus as your blank canvas with limitless possibilities.
Transit Advertising, Inc. has more than 20 years of experience in this out-of-home medium. Our team can help you design your ad and create a campaign plan to fit your budget.